RENSON joins Team Giant-Alpecin to strengthen plans for international growth

Team Giant Alpecin Renson
Team Giant Alpecin Renson

Friday, in Richmond (US) the German licensed cycling Team Giant-Alpecin proudly announced a long-term partnership with Renson, a trendsetting Belgian manufacturer of ventilation, sun shading systems & terrace covers. 

International development of the brand & team

“We’re pleased with this new partnership in cycling, a sport that still remains one of the most popular sports internationally and is perfectly in line with the mission of Renson - ‘Creating healthy spaces’”, said CEO Paul Renson.

Team Giant-Alpecin founder & CEO Iwan Spekenbrink commented on the new partnership: “It needs no explanation how excited we are about this partnership with Renson, a prestigious and innovative company with social responsibility. We are very impressed by the smart and high-end innovative solutions and concepts of Renson, which improve the working and living conditions of people. This is a perfect match with our “Keep Challenging” elite sports approach and way of working, based on continuous innovations, cooperation and high standards. We are extremely thrilled that cycling in a broad sense and our elite sports team in particular are amongst the driving forces of the international marketing strategy of such an absolute first class brand, Renson. Renson’s large commitment enables our team to continue our mission, to expand our opportunities and to keep pursuing our dreams.”

Renson as a market leader in ventilation, sun shading & terrace covers in Europe, is now taking the next steps in its international growth. The company has recently been nominated as a finalist to become ‘Entreprise of the Year 2015’ in Belgium. Besides, their European activities, Renson recently started up their activities in Russia, US, Australia, India, Turkey, Middle-East and earlier this year the Italian company Corradi was acquired with production units in Bologna (IT) & Dallas (US).

Renson is convinced that the partnership with Team Giant-Alpecin will help them to develop their international growth, through the composition of Team Giant-Alpecin team (9 different nationalities), an international race calendar, worldwide brand activation & cooperation with other main sponsors Giant, Alpecin and Sunweb. Renson has been a proud partner of the Etixx-Quick-step cycling team in the last years, a partnership which will expire at the end of this year in mutual consultation between both parties.